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BCPS honored with 10 public relations awards

posted Feb 1, 2018, 7:04 AM by Cheryl Shuffler


School public relations professionals across the state were honored Friday, Jan. 26, 2018, for the products of their craft during the North Carolina School Public Relations Association’s (NCSPRA) annual Blue Ribbon Awards for Effective Communications celebration at the O. Henry Hotel in Greensboro. Thirty-eight school districts were recognized for outstanding work and received a total of 306 awards in eight categories. 


Included in the list of winners is Cheryl M. Shuffler, public relations officer for Burke County Public Schools. Burke County Public Schools received 10 Blue Ribbon awards in five categories. Board of Education Members Edna Weller, Seth Hunt and Board Chair Randy Burns as well as Superintendent Dr. Larry Putnam, Assistant Superintendent David Fonseca, Chartwells K12 District Manager Peggy Luther and Chartwells K12 Regional Marketing Manager Christa Turski joined Shuffler in accepting the awards on behalf of the school system.


The categories, entries and awards are:

Digital Media Engagement

It's Great to be Mitchell Greathouse – Gold Award (Greathouse Link)

Snapping with Students on Snapchat – Silver Award  

Electronic Media

Welcome Video – Bronze Award (Link to Welcome Video)

Drexel Students Talk Turkey – Bronze Award (Link to Turkey Video)

Excellence in Writing

Welding Class Sparks Interest at FHS – Gold Award (Link to Welding story)

Freedom Principal, East Burke AP Awarded by School System – Silver Award (Link to story)     


Backpack Giveaway – Gold Award (Link to Photo Album)

Last Day - Recreate First Day – Bronze Award


Burke County School and Family Magazine – Bronze Award (Link to latest edition)

District Strategic Plan 2017-2022 – Bronze Award (Link to Strategic Plan)


Dr. Putnam said, “You know Cheryl Shuffler as the voice of Burke County Public Schools as she is the one who calls your phone on snow days. But every day, she is out there helping us tell our story and accentuating the positive about Burke County Public Schools. These awards represent 10 examples of the countless stories we tell and the ways we engage with our community. They also are examples of teamwork. Our principals, teachers, staff members and students all have a part in telling our story of igniting learning for a brighter future every day. By focusing and promoting our schools and working with our community partners, we showcase what a great county, community and school system we have.”


NCSPRA President Todd Hagans, executive director of Community Relations & Communications for Gaston County Schools, said entries of the award winners rivaled the best work of public relations practitioners in any field. “Blue Ribbon Awards are the highest honor in our organization and they validate the superior work done by my colleagues this year,” Hagans said. “This roster of excellence is tangible evidence that NCSPRA's public relations professionals are among the nation’s finest and that they are producing cutting-edge communications and products that support their schools and school systems.”


Award categories included digital media engagement, electronic media, excellence in writing, image/graphic design, marketing, photography, publications (print & electronic), and special events and programs. “Best of the Best” honors were also awarded to the most outstanding entry in each category. Entries were judged by the Georgia School Public Relations Association Board of Directors. 


Prior to the awards ceremony, attendees heard a presentation from Dr. James Merrill, superintendent of Wake County Public School System. W. Jeffrey Booker, Gaston County Schools superintendent and NCSPRA Superintendent Liaison, also offered congratulatory remarks during the ceremony on behalf of the state's school superintendents. 

NCSPRA’s mission is to build support for public education through well-planned and responsible public relations. For more information visit the NCSPRA Facebook page or www.ncspra.org.

Photo: Front row from left, Cheryl Shuffler, BCPS public relations officer; Edna Weller, BCPS Board of Education, Peggy Luther, Chartwells K12 district manager; David Fonseca, BCPS assistant superintendent; Patricia Hollingsworth, chief communications officer Nash-Rocky Mount Public Schools; back row from left, Chris Fuller, NCSPRA executive director; Larry Putnam, BCPS superintendent; Randy Burns, BCPS Board of Education chair; Seth Hunt, BCPS Board of Education; and Christa Turski, Chartwells K12 regional marketing manager.