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BCPS honored with public relations awards

posted Feb 23, 2016, 6:04 AM by Bcps Bcps   [ updated Feb 23, 2016, 6:04 AM ]

The North Carolina School Public Relations Association recently honored Burke County Public Schools with three Blue Ribbon Awards for two publications and a marketing campaign. Board of Education Member Edna Weller, Superintendent Larry Putnam and Public Relations Officer Cheryl M. Shuffler accepted the awards on behalf of the school system during a ceremony on Jan. 29, in Greensboro.

“The Burke County Public Schools Report to the Community” received a Gold Award in the publications category, the district’s new logo and tagline launch and campaign received a silver award in the marketing category and the inaugural edition of the “Burke County School & Family Magazine” won a silver award in the publications category.  

                  The report to the community is a 16-page publication BCPS released at the start of the 2015-16 school year. It contains facts and figures about the school system, highlights student and staff achievements, profiles the various departments and looks ahead with goals for the new school year.

            BCPS unveiled a new look in August after a year-long process of designing a new logo and penning a new tagline. Putnam and Shuffler worked with Chad Guzman, a Patton High School senior at the time, on the logo’s concept and design.

            The first edition of “Burke County School & Family Magazine” was released in October. The full-color magazine highlights the exciting news happening throughout the district and features student and staff accomplishments, district programs and announcements, important events, partnerships and more. 

            NCSPRA President Sharon Spence, Public Information Officer for Lee County Schools, said entries of the award winners rivaled the best work of public relations practitioners in any field.  “Blue Ribbon Awards are the highest honor in our organization and they validate the superior work done by my colleagues this year,” Spence said.  “This roster of excellence is tangible evidence that NCSPRA's public relations professionals are among the Nation’s finest and that they are producing cutting edge communications and products that support their schools and school systems.”

            NCSPRA offers annual statewide recognition of its members for outstanding publications, Internet home pages, photographs, as well as special programs and marketing campaigns. The Georgia School Public Relations Association Board of Directors judged this year’s entries. 

NCSPRA’s mission is to build support for public education through well-planned and responsible public relations. For more information visit the NCSPRA Facebook page or www.ncspra.org.

Photo:   Chris Fuller, executive director NCSPRA, Edna Weller, Burke County Board of Education member; Cheryl Shuffler, BCPS public relations officer; Larry Putnam, BCPS superintendent and Sharon Spence, president NCSPRA.


Cheryl M. Shuffler
Public Relations Officer
Burke County Public Schools
(w) 438-2989 | (c) 432-6212