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BCPS honored with public relations awards

posted Feb 10, 2017, 12:12 PM by Cheryl Shuffler


School public relations professionals across the state were honored Friday, Jan. 27 for the products of their craft during the North Carolina School Public Relations Association’s (NCSPRA) annual Blue Ribbon Awards for Effective Communications celebration at the O. Henry Hotel in Greensboro. Thirty-seven school districts were recognized for outstanding work and received a total of 237 awards in eight categories. 

Included in the list of winners is Cheryl M. Shuffler, public relations officer for Burke County Public Schools. Burke County Public Schools received 10 BlueRibbon awards in six categories.

In addition to Shuffler, Board of Education Members R.L. Icard, Buddy Armour and Seth P. Hunt Jr., Superintendent Dr. Larry Putnam and Human Resource Director Sharon Colaw accepted the awards on behalf of the school system.

The story “Icard Elementary Teacher Selected for Engineering Program” won a Gold Award in the Excellence in Writing category and the stories “STEM Rocks” and “East Burke Senior Credited with Saving Life” won Silver Awards in the Excellence in Writing category.

In the Digital Media Engagement category, the district’s hashtag: #IgniteLearningBCPS, won a Silver Award and the Facebook photo album “You Wanna Build a Snowman?” won a Bronze Award.

In the Electronic Media category, a 30-second promo video “Igniting Learning” that aired at Morganton’s Marquee Cinemas over the summer won a Bronze Award.

In the Marketing category, a year-long focus on employee morale won a Silver Award.

Two photographs, “Makersapce Thinker” and “Class of 2016 Returns to Elementary School” both won Silver Awards.

And in the Publications Category, “Burke County School & Family Magazine” won a Bronze Award.

Dr. Putnam said, “Cheryl Shuffler has emerged as a school public relations professional since joining BCPS in June of 2013. She enjoys writing and reporting all of the great things that take place daily in our schools. Many of publications can be found at local restaurants and the Burke County Chamber of Commerce. By focusing and promoting positive attributes in our community, we hope this will help attract newcomers to our great county and school system.”

NCSPRA President Charlie Glazener, executive director of community relations & communications for Asheville City Schools, said entries of the award winners rivaled the best work of public relations practitioners in any field.  “Blue Ribbon Awards are the highest honor in our organization and they validate the superior work done by my colleagues this year,” Glazener said. “This roster of excellence is tangible evidence that NCSPRA's public relations professionals are among the Nation’s finest and that they are producing cutting edge communications and products that support their schools and school systems.”

Georgia School Public Relations Association Board of Directors judged the entries. Prior to the awards ceremony attendees heard a presentation from Keith Posten, president and executive director of the Public School forum of North Carolina, entitled “Top 10 Education Issues in 2017.”  W. Jeffrey Booker, Gaston County Schools superintendent and NCSPRA superintendent liaison, also offered congratulatory remarks during the ceremony on behalf of the state's school superintendents.

NCSPRA’s mission is to build support for public education through well-planned and responsible public relations. For more information visit the NCSPRA Facebook page or www.ncspra.org.


Photo: Sharon Colaw, BCPS HR director, Charlie Glazner, NCSPRA president, Cheryl Shuffler, BCPS public relations officer, Buddy Armour, Board of Educaiton member, Dr. Larry Putnam, BCPS superintendent, Chris Fuller, executive director NCSPRA, RL Icard and Seth P. Hunt Jr., BCPS Board of Education members.