BCPS earns communication awards

BCPS earns communication awards
Posted on 02/18/2022
Morganton, NC – Friday, Feb. 18, 2022

The North Carolina School Public Relations Association (NCSPRA) has honored Burke County Public Schools for excellence in communications. Burke County Public Schools earned a total of six Blue Ribbon Awards for outstanding and effective communication. NCSPRA presented the awards during a virtual ceremony on Feb. 11.

Burke County Public Schools received three Gold level awards, one in Digital Media Engagement and two in Electronic Media; two Silver level awards, both in Electronic Media; and one Bronze level award for Excellence in Writing.
Burke County Public Schools Superintendent Dr. Mike Swan said, “Congratulations to Burke County Public Schools and our public relations, communications and marketing team for earning these Blue Ribbon Awards. Mrs. Cheryl Shuffler, Mrs. Jonelle Sigmon – one of my former students, and Ms. Bethany Collier make it their mission to communicate what we do and tell our stories, and we are proud of these awards recognizing their efforts.”
Ken Derksen, NCSPRA President and Executive Director for Community Engagement & Student and Family Support for Wayne County Public Schools, said the work of the award winners exemplifies the high standards and qualities members demonstrate in their daily school communications programs. “Blue Ribbon Awards are among the highest and most prestigious honors that a member of our organization can attain. I congratulate all of this year’s winners for achieving statewide recognition as a Blue Ribbon Award winner. These awards highlight the superior work being accomplished in the area of school communications and all that our members are doing to support and promote public schools across North Carolina,” Derksen said.

NCSPRA recognizes outstanding communications through its Blue Ribbon Awards program each year. Burke County Public Schools was one of 37 school districts statewide to receive a Blue Ribbon Award. This year’s submission categories included: Marketing, Digital Media Engagement, Electronic Media, Excellence in Writing, Publications, Image/Graphic Design, Photography, and Special Projects and Events. The Georgia School Public Relations Association judged NCSPRA’s 2021 Blue Ribbon entries.
Burke County Public Schools Public Relations Officer Cheryl Shuffler said, “What an honor it is to be recognized by school public relations peers. We have a great school system that our community can take pride in, and it is a pleasure to serve the students of Burke County Public Schools each day.”

During the virtual event, Nicole Kirby, President of the National School Public Relations Association (NSPRA) paid tribute to award winners and thanked all North Carolina school districts for their efforts to effectively communicate during difficult times. "At a time when we are all under extraordinary pressure, you have continued to produce award-winning work,” Kirby said. “I’m proud to serve students and schools alongside professionals like you.”

NCSPRA’s Blue Ribbon Award ceremony also included remarks from North Carolina’s 2021 Superintendent of the Year, Brent Williams. Williams emphasized the tremendously important role that school communicators play in the success of students and public education. “You have devoted tireless effort to connecting and engaging school and community stakeholders,” Williams stated. You also have affirmed and championed the positive and consistent truth that we have seen so frequently during this pandemic: the awe inspiring power of human resilience.” Williams praised the work of the Blue Ribbon Award winners by saying. “ You have surely set a new standard of excellence. You have worked to connect and highlight, uplift and advocate, and to empower and motivate. You have given all that you have to lead by touching the hearts and minds of others.”



The Burke County categories, awards and entries are listed below:

Digital Media Engagement

Gold Award

Chartwells Thanksgiving Baking Contest

Electronic Media

Gold Award

We Press On

The End of the Beginning - 2021 Graduation

Electronic Media 

Silver Award

The Piggy Bank

Summer Meal Kit Recipe

Excellence in Writing

Bronze Award

A Day in the Life of School Nurses


NCSPRA is a statewide professional organization serving more than 150 members. Its mission is to build support for public education through well-planned and responsible public relations. For more information, please visit the NCSPRA Facebook page or www.ncspra.org.
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